Standard Dose, a burgeoning CBD brand has recently opened a store in New York’s NoMad neighborhood. The space features a meditation space, tea bar, beauty counter and sink, and grab-and-go products.
TUNA and collaborator Sacha Roubeni of SR PROJECTS worked closely with Anthony Saniger of Standard Dose to concretize the brand’s identity in the minimalist interior. Intended as a retreat within one of Manhattan’s busier neighborhoods, the materials, lighting and furniture were all calibrated to establish a pervasive feeling of calm.
The space utilizes arched openings and radiused corners to avoid any visual dead-ends. Plantings are also a central focus of the space, selected to correspond with their different placements: cacti at the entrance, conspicuous to passers by, a yucca providing cover for two lounge chairs, and a manicured jade in the meditation space.
Essential to the design was the approach to the space’s proportions. As with many storefronts, the empty space was very narrow and tall. We used a central feature wall to anchor the space, visually connecting the entire store while also defining the separate product zones. Through striking lower datums and easing corners, as well as dropping a baffled ceiling we were able to alter the perception of the space’s proportions.
A hallmark feature of the storefront is it’s incorporation of a meditation room focused around an artificial skylight. The skylight, by Italian manufacturer CoeLux is the first of its kind in a US retail space. The light provides the uncanny illusion of actual sunlight.